The State of Blogging

~ challebrown ~ Leave a comment


Just like technology is always evolving, so has been the state of fashion blogging. Now-a-days, you must stay current with technology if you are doing anything in the creative arts.

One of the things I have noticed is how social media is evolving to more of creating a story of your life or your product to build a brand. It’s not just pictures anymore. People desire more from you (especially if you are popular) to keep their attention. They want to learn more about you, your product, your home life, your everything. Social media presence is super important; however, the key is to be personable without getting too personal.

I found the Unfold App recently to create this set of pictures (to create a mini picture book story) and currently testing out video editor apps for my instagram to edit on my phone. I am looking for an app that is fairly user friendly because sometimes easy to use video editor apps are few and far between. One must go through a full tutorial just to learn some of the simplest features. O_0
Wish me luck on my quest.

Dress: Forever 21
Denim Skirt: Free People
Tshirt: Target

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Boho Maxi X Blazer

~ challebrown ~ Leave a comment


I still sing the “Rebecca Black” song in my head on Fridays and even extend the word “Fryyyyyyyyy-day, Frrryyyyyyy-day” in my mind. Ha!!!
Anyway, “Happy Friday“.

Hat – Target
Dress – Altar’d State
Blazer – Thrifted

“Roll With It”

~ challebrown ~ Leave a comment


A fashion blogger’s dream is when they see an area of town that has a plethora of backdrop locations. For my city, it’s a little area called Broad Ripple Village.
I believe I am going to have to take my camera to illustrate the depth of variety from cute and quaint vintage homes to super modern and trendy apartments, unique eat restaurants and cool walkways.
They even have buildings where local artist can display their talents.
These photos were taken in that area. The scenery behind me is an office that appears to be “For Sale”. It was the perfect setting because no one was around and I felt extremely comfortable…………….Just me, my tripod and my iPhone.

T-shirt – Target
Extra Large pants – Rainbow
Shoes – I can’t remember.

Rockstar Chic

~ challebrown ~ Leave a comment

“Create your own visual style…….let it be unique for yourself yet identifiable to others.”

I have been fashion blogging all these years yet I was “today years old” when I realized that as a fashion blogger your style must be consistent. What I mean is you can’t be all over the place when creating your looks………..you can’t be vintage one day, rockstar the next and preppy the day after that.
You must create a niche for yourself to make yourself marketable. Although I am a free spirit, I am beginning to see what works and what may not be beneficial if you are trying to build your brand.
I guess you can say I am learning the rules or the “tricks of the trade” day by day.

J&M Davidson “Gabby Bag”

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The “Gabby bag” is the perfect cross body, everyday wear, “IT” bag for any woman.
The stylist for this campaign flawlessly paired the accessory with a super stylish sweater and wide legged pant. So comfy and chic.

Gabby bag

“Open Concept” Luxury Home

~ challebrown ~ Leave a comment

My perfect home design is open concept with hardwood floors, wood and/or brick accent walls and wooden beam ceilings (I feel like I am describing every “House Hunters” couple must-haves).
The decor is currently trending and can you blame anyone for the items being on their must have list? I have never seen an “open concept/hardwood floor/wooden beam ceiling” home I did not like.
Via

Let’s Talk Instagram

~ challebrown ~ Leave a comment


Happy Friday!!!! It’s amazing the amount of creativity God will pour into you the day you start searching for it.
One of my goals this year is to build my Instagram following and I am learning daily. I mean we all know about social media and I’m sure if you are a fashion blogger, you have watched a few videos on building your brand (or even taken a Master Class or two or three or four).
In my research, I have found that what works for one person doesn’t necessarily work for another.
The one thing that I know that proves true to any of these social media tutorials is that you must be consistent and create great content………even when no one is watching.

“Keep creating until you make it

“……………..I heard that quote on a commercial and thought “Huh, so true”.
Sidebar: My oldest had a day off and him and I (along with my younger boys) hopped in the car for a photo shoot. As a way to say “Thank you” for supporting their Mom’s dreams, we usually grab a bite to eat afterward.
While I don’t mind taking my own photos, I must admit my son does a very good job. Seriously, he is the calmest person you will ever know and often offers great advice on images that work and what are not the best. It’s hard to believe he will be 21 years old in November. 🙂

Layered Looks – Denim Skirt X Velvet Blazer

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The absolute best thing about the “Fall Time” other than sipping on hot chocolate and pumpkin spice coffee and seeing the trees change into really pretty colors is being able to layer your clothing. Honestly, you can make a simple outfit go from “Blah” to “Voila” simply by adding a jacket and a comfy scarf (additional layers are optional).
For this look, I layered 2 skirts, a t-shirt, and my velvet blazer.
A true sign of old age is when you totally forget where you purchased any of the apparel. 0_O  Just lift my mind up in your prayers, won’t you?